Belgaum,Nov 03: Vega Helmets, India’s most trusted road safety brand, has partnered with the Indian Supercross Racing League as its Official Sponsor and Safety Partner for Season 3. The partnership extends Vega’s commitment to head protection and responsible riding into professional motorsport, bringing its four decades of experience in helmet manufacturing to one of India’s growing motorsport platforms.
As part of the partnership, Vega will equip all ISRL race marshals and participants in the league’s official community rides through Season 3. Through these initiatives, the brand aims to reinforce the importance of protective gear and responsible riding practices, both on the racetrack and on the road.
With a legacy dating back to 1982, Vega has built its business around making helmets accessible to riders across segments. Its association with ISRL represents a natural extension of this commitment, bringing the brand closer to India’s evolving motorcycling culture and a community that places safety at the heart of the riding experience.
Supercross is a physically demanding motorsport that requires riders and track personnel to operate in challenging, high-intensity environments. By equipping ISRL’s race marshals, Vega is extending its protective gear offering into the professional racing ecosystem while supporting the people who work closest to the action. The partnership also creates opportunities to engage with the wider motorcycling community through organised riding activities that promote helmet awareness and safer riding habits.
The association reflects Vega’s continued engagement with India’s motorcycle and motorsport ecosystem, where manufacturers, riding gear brands and other industry players have opportunities to connect with enthusiasts and demonstrate their commitment to safety. For Vega, the partnership aligns with its broader focus on product innovation, accessibility and building a stronger culture of helmet use among Indian riders.
Girdhari Chandak, Managing Director, Vega Auto Accessories Limited, said:
“For over four decades, Vega has worked to make quality head protection accessible to Indian riders. Partnering with ISRL takes that commitment straight into professional motorsport. By supporting race marshals and community riders, we are reinforcing a fundamental principle: safety must remain paramount, both on the racetrack and on the road.. We are pleased to support a homegrown league that is taking Indian motorsport to an international stage.”
Eeshan Lokhande, Co-Founder, Indian Supercross Racing League, said:
“Safety is non-negotiable at ISRL, and we hold ourselves to world-class standards at every race. Our marshals work closest to the action, and with Vega, a trusted Indian brand, we’re giving them protection that matches the best in global motorsport. This partnership raises the bar for Season 3 and for responsible riding across the motorcycling community.”
