Mumbai, Oct 28: Sobha Realty, a UAE-based global luxury real estate developer, highlighted its strategic expansion into Abu Dhabi and its growing international footprint at the IIFA press conference held in Mumbai. As the company continues to strengthen its presence across the UAE and expand into international markets, including the United States and Australia, India remains a key market, with Indian buyers accounting for 20 per cent of its total sales.
Represented by Mr. Ashish Parakh, Group Chief Sales & Marketing Officer, Sobha Realty, the company reaffirmed its association with IIFA for the fourth consecutive year as Title Sponsor of IIFA Weekend and Co-Presenting Sponsor of the IIFA Awards 2027. Scheduled to take place on 22–23 January 2027 at Etihad Arena, Yas Island, Abu Dhabi, the upcoming edition further strengthens the developer’s connection with Indian audiences globally, while bringing the celebrations to a market central to Sobha Realty’s next phase of growth in the UAE.
Earlier this year, Sobha Realty marked a significant milestone in its UAE expansion journey with the unveiling of Sobha City, an AED 40 billion master-planned development spanning approximately 38 million sq. ft. in Abu Dhabi. Located in Al Bahiya, in proximity to Yas Island and Zayed International Airport, the development represents the company’s first large-scale residential community in the UAE capital and reflects its long-term confidence in Abu Dhabi’s evolving real estate landscape.
Envisioned as a nature-led, integrated community, Sobha City will bring together thoughtfully designed residences, expansive green spaces, waterfront experiences, and lifestyle amenities. With nearly 60 per cent of the masterplan dedicated to open and green spaces, the development embodies Sobha Realty’s commitment to sustainable urban planning, wellbeing, and design excellence. The project builds on the developer’s five-decade legacy of craftsmanship and its philosophy of ‘The Art of Detail’, supported by its proprietary Backward Integration model.
The expansion comes amid Sobha Realty’s continued business growth and increasing international presence. The UAE-based developer’s 2026 handovers across Dubai carry a combined sales value of approximately AED 21.6 billion, reflecting the scale of its ongoing developments and continued growth in the UAE real estate market. Beyond the UAE, Sobha Realty has further advanced its global expansion strategy through the establishment of regional offices and strategic land acquisitions in the United States and Australia, reinforcing its ambition to build on its strong UAE foundation and expand its presence internationally.
Commenting on Sobha Realty’s continued association with IIFA and its expansion into Abu Dhabi, Mr. Francis Alfred, Managing Director, Sobha Realty, said,
“Congratulations to IIFA on another landmark edition. Its return to Abu Dhabi coincides with a defining moment for Sobha Realty as we enter the capital with our landmark development, Sobha City. Today we have 79 million sq. ft. and over 37,000 homes under construction across three emirates in the UAE and will hand over more than 6,000 homes across Dubai this year alone. Behind every one of those numbers is a customer who placed their trust in us, and a promise kept. That same discipline, the Art of Detail and the same uncompromising quality and values now travel with us to the United States and Australia. Our ambition is not to be the largest developer from the UAE, but one of the most respected in the world, building communities that endure for generations to come.”
Speaking at the press conference, Mr. Ashish Parakh, Group Chief Sales & Marketing Officer, Sobha Realty, said,
“Our continued association with IIFA reflects a shared commitment to excellence, creativity and connecting with audiences across the world. As we celebrate our fourth consecutive year of partnership, we are particularly delighted to see IIFA return to Abu Dhabi, a market that holds immense strategic importance for Sobha Realty. Earlier this year, we announced our entry into the capital with Sobha City, one of our most ambitious master-planned developments, reflecting our confidence in Abu Dhabi’s long-term growth and our vision to create exceptional, sustainable living environments across the UAE.”
He added,
“India continues to be an important market for Sobha Realty, with Indian buyers representing 20 per cent of our sales. The trust and confidence of our Indian customers have been instrumental in our growth journey. As a UAE-based developer with growing international ambitions, we strengthen our presence across the Emirates while pursuing expansion opportunities in markets such as the United States and Australia, our focus remains on delivering developments defined by quality, craftsmanship and lasting value. Our partnership with IIFA enables us to celebrate our longstanding connection with India while introducing Sobha Realty’s evolving global vision to a wider audience.”
The company’s association with IIFA, which began in Abu Dhabi in 2023, has evolved into an important platform for strengthening its global brand presence. The partnership reflects a shared appreciation for creativity, precision and excellence, values that remain integral to Sobha Realty’s approach to development.
Complementing its association with IIFA, Sobha Realty continues to strengthen its global visibility through strategic partnerships with Arsenal Football Club and the International Cricket Council. These associations enable the company to engage with diverse audiences across key international markets while reinforcing its positioning as a leading UAE-based luxury real estate developer with an expanding global presence.
As Sobha Realty enters its next phase of growth, the company remains focused on expanding its portfolio of landmark developments across the UAE and international markets, strengthening relationships with international homebuyers and investors, and delivering communities that reflect its enduring commitment to craftsmanship, innovation and sustainable living.
