India, Dec 2: Nat Habit, one of India’s fastest-growing beauty and wellness brands rooted in Ayurvedic wisdom, has released its inaugural Sustainability Impact Report. The report highlights the brand’s sustainability-led interventions over the past 24 months and its commitment to making clean beauty truly responsible by scaling consciously while minimising environmental impact.

Guided by the belief that “clean beauty isn’t clean unless it’s also responsible,” Nat Habit has adopted a comprehensive sustainability strategy focused on reducing plastic dependency, improving material circularity, and maintaining zero operational pollution across its production processes.

Key Pillars of Nat Habit’s Sustainability Strategy;

1. Packaging Innovation: Eliminated plastic bubble wrap in all shipments by transitioning to paper-based protective packaging.
2. Circular Economy Thinking: Replaced virgin PET with recycled PET (rPET) bottles for high-volume product lines like shampoos and hair oils - now entirely packaged in recycled PET bottles, further strengthening NH’s circular packaging initiative.
3. Zero Pollution Manufacturing:

• Zero Water Pollution: Achieved through 100% natural, biodegradable ingredients and small-batch, water-efficient production, ensuring no chemical effluents or toxins enter the water table.
• Air Zero Pollution: Maintained via cold-processing, kitchen-style manufacturing that avoids combustion or emission-heavy processes.

Key Highlights from Nat Habit’s 2025 Sustainability Impact Report;

• 115 tonnes of total plastic used annually across all packaging formats. Of this, 66 tonnes comprised PET materials, with 48 tonnes of virgin plastic saved through the use of recycled PET (rPET)
• 72% of PET bottles, across product lines are now made using rPET
• 35 tonnes of plastic bubble wrap eliminated through the shift to paper-based protective packaging
• Overall, 41% of plastic used in packaging today is recycled, indicating strong movement toward circular materials
• 100% clean, cold-processed manufacturing - zero combustion, zero air emissions
• 100% natural, biodegradable ingredients ensuring zero water contamination
• Small-batch, water-efficient production cutting resource waste by over 50%

“The long-term value of sustainability goes far beyond numbers. It builds trust, loyalty, and resilience into the business. Our goal is to create a beauty ecosystem where every Nat Habit ritual gives more than it takes. This report is proof that we can scale responsibly and raise the bar for what clean beauty truly means,” said Swagatika Das, CEO & Co-founder, Nat Habit.

With over 40 lakh customers and a projected revenue run rate nearing INR 250 crore, Nat Habit is demonstrating that sustainability and scale are not mutually exclusive but mutually reinforcing.

As the brand prepares for its next phase of growth, sustainability remains central to its vision. Key future initiatives include;

• Increasing the proportion of recycled materials across packaging formats.
• Introducing compostable alternatives for sachets, pouches, and labels.
• Expanding paper-based and biodegradable shipping solutions.
• Developing end-of-life solutions for a closed-loop sustainability model.

This milestone comes shortly after the launch of Nat Habit’s bold new brand identity “Breathe Life” - a powerful evolution from Fresh Ayurveda. The new philosophy reinforces Nat Habit’s commitment to beauty that is potent, nurturing, and planet-positive merging Ayurvedic rituals with scientific efficacy and sustainable packaging practices.