TABP Raises USD 3 Million to Scale Affordable Packaged Beverages for Bharat’s Mass Market

Coimbatore, 04th November, 2025: Coimbatore-based TABP Snacks and Beverages, a leading manufacturer catering to Bharat’s value-driven beverage segment, has raised funding in a round led by LC Nueva, with participation from Entrust Family Office and investors Arun Mukherjee and Soumya Malani. The fresh capital will help TABP expand distribution across southern and eastern India, introduce new beverage formats, and scale manufacturing capacity.

Founded in 2018 by Prabhu Gandhikumar and Brindha Vijayakumar, the husband-wife engineer duo, TABP has created a distinct niche by transforming traditional street drinks into hygienic, standardized, and affordable packaged beverages. The company’s mission is to bridge the gap between taste, hygiene, and affordability for bottom-of-the-pyramid consumers in tier-2 towns, industrial belts, and rural markets.

“Our goal is to deliver quality beverages that feel aspirational yet remain accessible,” said Prabhu Gandhikumar, Co-founder and CEO of TABP.

TABP’s innovative approach has fueled impressive growth from INR 4 crore in FY19 to ₹212 crore in FY24-25, with a goal to cross ₹800 crore in the next three years, expand pan-India, and explore a potential public listing.

Operating in a ₹1.38 lakh crore non-alcoholic beverage sector, projected to reach ₹2.1 lakh crore by 2029, TABP leverages regional taste profiles and affordability-led consumption growth to formalize the unorganized beverage market. The company’s flagship offerings replicate popular local flavors in safe, consistent, and value-for-money packaged formats, echoing how organized snack, dairy, and bottled water brands formalized unbranded consumption.

LC Nueva’s spokesperson said, “We have been early believers in TABP’s vision and are proud to see their focused execution translate into tangible growth. TABP exemplifies the new wave of brands catering to Bharat — aspirational yet value-conscious.”

Despite challenges like raw material volatility and rural distribution hurdles, TABP’s regional familiarity, operational efficiency, and local network approach remain its key strengths.

Entrust Family Office’s Partner added, “Under Prabhu’s leadership, TABP has found a niche among aspirational, value-conscious consumers. Its differentiated flavor strategy shows that innovation at scale can align with consumer needs  we’re excited for TABP’s next growth phase.”