03rd November 2026: Wipro Consumer Care has appointed Hypothesis, the creator marketing agency from Only Much Louder (OML), to manage social media and influencer marketing for nine brands: Safewash, Softouch, Maxkleen, Giffy, Glucovita, Sweet ‘n’ Healthy, JO, Chandrika, and Soundarya.
The mandate covers creative strategy, content development, social media execution, and influencer-led communication. Hypothesis will develop content tailored to each brand’s positioning, consumer needs and regional preferences.
Ravindra Ramavath, Senior General Manager - Marketing, Wipro Consumer Care, said, “Our brands serve different consumer needs across markets, and our content needs to reflect that understanding. This partnership with Hypothesis will help us strengthen our social media presence and work with relevant creators to show how our products fit into consumers’ everyday lives. Our focus is on building stronger consumer connections through content that is consistent with each brand’s identity and relevant to local audiences.”
Devarshi Shah, Chief Growth Officer, Only Much Louder, said, “Creating relevant content starts with understanding local culture and how consumers relate to each brand. We look forward to working with Wipro Consumer Care to bring together audience insights, creative strategy, and the right creators to develop content that connects with consumers across these markets.”
The common agency mandate is intended to support more coordinated planning and execution.
