September 16, 2026: Wingify today announced the global unification of AB Tasty and VWO under the Wingify brand, marking the next phase of the combined business following the merger announced earlier this year. Alongside the new global identity, Wingify is launching its Agentic Experience Optimization Platform, bringing together experimentation, personalisation, behavioural insights, commerce optimisation, feature management and customer engagement on a common data and technology foundation.
VWO and AB Tasty each spent more than 15 years building their respective businesses and have now come together to create a broader platform for digital experience optimisation. The combined business represents more than $100 million in revenue, serves 4,000+ customers worldwide and has a team of 700+ people across 11 offices in North America, Europe, Asia Pacific and Latin America. The unified portfolio brings together complementary capabilities across understanding customer behaviour, optimising experiences, managing digital products and measuring business outcomes.
The new Agentic Experience Optimization Platform reflects Wingify’s broader vision for the category: moving beyond a collection of point solutions towards a connected system that can continuously understand, decide, act and learn across the digital customer journey. The platform brings customer signals and intelligence together across experimentation, personalisation, analytics, commerce and engagement, enabling businesses to identify what is relevant, determine the appropriate action and activate it across digital touchpoints, with experimentation and analytics providing the measurement and learning layer.
“At Wingify, we have always believed that better digital experiences are built by understanding what works, learning from it and continuously improving,” said Sparsh Gupta, Co-founder and CEO, Wingify. “Bringing AB Tasty and VWO together gives us the scale, capabilities and technology foundation to take that philosophy much further. We are building a platform where intelligence is connected to action, and where every decision can be measured and improved. Our ambition is to make every digital experience relevant while giving businesses the ability to understand, act and prove the impact of those decisions.”
At the core of this platform strategy is Wingz, Wingify’s embedded AI engine. Rather than functioning as an assistant layered on top of individual products, Wingz is designed to operate across the platform, applying AI to the continuous optimisation cycle. It uses live behavioural and contextual signals to support decisioning and activation, while the platform’s experimentation and analytics capabilities measure outcomes and feed those learnings back into subsequent decisions. This creates the foundation for Wingify’s Relevance Loop, connecting customer understanding, AI-powered decisioning, activation and measurement across the digital experience.
With the launch of the new platform and brand, Wingify is positioning itself at the intersection of AI, customer data, experimentation and digital experience optimisation. Its vision is to give enterprises a unified foundation through which they can make experiences increasingly adaptive, measurable and relevant across web, apps, search, merchandising, email, SMS and push.
The new Wingify brand and website are live today at wingify.com.
