Puducherry, 17 October 2026 – U.S. Polo Assn., India’s leading casualwear menswear brand and the official brand of the United States Polo Association (USPA), continues to strengthen its retail presence in South India with the launch of its new store in Puducherry. Spanning approximately 1,700 sq. ft., the store marks the brand’s first New Identity store in Puducherry, bringing its refreshed retail design language and an elevated in-store experience to the city.
The new store offers a curated selection across Menswear and Footwear, showcasing the latest Autumn-Winter 2026 collection and its key stories, including Varsity, Indigo, Corduroy, Denims and Shirts, alongside seasonal styles. The assortment brings together U.S. Polo Assn.’s signature sport-inspired aesthetic with a contemporary expression across its apparel and footwear portfolio.
A key highlight of the new retail experience is a dedicated shirts display, bringing together U.S. Polo Assn.’s diverse shirt offerings in one distinctive space. Designed with South India’s strong affinity for shirts in mind, the display offers consumers an easy and engaging way to explore the category.
The Puducherry store also introduces the brand’s Resort Wear Wall, a new retail addition designed around the vacation and resort wear wardrobe. Located on the first floor, the dedicated space brings together linen shirts, shorts and caps, creating a distinct resort-inspired shopping experience. The launch experience will also include interactive elements for customers, adding to the overall in-store experience.
The launch celebrations were attended by stars from the Tamil entertainment industry, including actress Ramya Ranganathan and Aaryan, along with other influencers. Their presence added a strong local connect to the occasion, bringing together fashion, lifestyle and community engagement while celebrating the brand’s growing presence in Puducherry. The participation of these influencers also helped introduce the store and its offerings to local audiences, highlighting the brand’s proposition in a way that resonates with the city’s lifestyle and holiday culture.
Speaking on the launch, Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said, “Puducherry is a distinctive market with a strong connection to leisure, travel and contemporary lifestyle, making it an exciting market for us to introduce our New Identity store format. With the introduction of the Shirt Bar and our Resort Wear Wall, we are bringing new retail experiences that are designed to make the store more engaging and relevant to how consumers shop today. The launch also reflects our continued focus on strengthening our presence across South India while creating spaces that bring together the heritage of U.S. Polo Assn. with a more contemporary retail experience.”
With the launch of its new store in Puducherry, U.S. Polo Assn. continues to evolve its retail presence across India, introducing new formats and experiences that bring together its distinctive heritage, contemporary design and diverse product offering.
Address: US Polo Assn., 507, Store, Door No, 2, Mahatma Gandhi Rd, opp. Bharathidasan Govt College For Women, Khokho Garden, Muthialpet, Puducherry, 605003
