Mumbai, 03rd November 2026: SMK Helmets is showcasing its growing global presence at EICMA 2026, one of the world's leading motorcycle exhibitions. With an established distribution network across more than 70 countries and dedicated teams in key international markets, the brand continues to strengthen its global footprint.
Strengthening Global Presence
SMK has an established presence in more than 70 countries through a strong network of distribution partners, supported by fast and dependable customer service. Further strengthening its international operations, the brand has established its own teams and stock in key markets, including SMK Europe, based in Reggio Emilia, Italy, incorporated in May 2026 under the leadership of CEO Matteo Schieppati, and Bikerz US, based in Fort Wayne, Indiana, which was incorporated in 2021 and has witnessed exponential sales growth
Speaking at EICMA, Mr. Matteo Schieppati, CEO, SMK Helmets Europe, said, “The establishment of SMK HELMETS EUROPE is a significant move to strengthen our global presence. This strategic expansion is designed to provide dedicated commercial and logistical support to dealers and distributors across Europe, while establishing a permanent footprint in the region to optimise product and communication strategies. The new European division will serve as a hub for accelerating regional growth, ensuring streamlined supply chain operations, and delivering enhanced customer service to the company's growing network of partners. Europe is a highly demanding market with a deep appreciation for premium quality and uncompromised safety standards. This footprint allows us to align our product innovation and marketing strategies directly with the expectations of European consumers. With this expansion, SMK reinforces its commitment to global excellence, bringing its innovative helmet technology and manufacturing expertise closer to one of the world's most dynamic motorcycling communities.”.
Speaking on the occasion, Ms. Shilpa Arora, Global Head of Sales, SMK Helmets, said, “SMK is gaining market share in every market in which it operates, and riders are starting to link our name with safety, excellence and distinctive design. That doesn't happen alone. Our distributors, dealers, riders and teams are one SMK family, and with our own presence in Europe and the US, we are closer to that family than ever. What we're showing at EICMA is just the beginning.”
Key Unveilings at EICMA 2026
SMK is unveiling STRATOS and ALLTERRA CARBON, two new racing models that represent the ultimate expression of the company's advanced technology and engineering expertise.
Another key highlight is KONNECT, SMK's first in-house Bluetooth communication system, fully developed and assembled by the company.
The brand is also showcasing CYGNUS, its first flip-back helmet. Combining advanced technical features with a competitive price point, SMK aims to establish a strong presence in this highly competitive market segment.
Visit SMK at EICMA 2026
SMK Helmets will be exhibiting at Hall 9, Stand I63, Fiera Milano Rho, from November 3 to 8, 2026. Visitors will have the opportunity to explore the brand's latest product innovations, including the three new unveilings, and interact with the SMK team.
