New Delhi, Nov 02: Cellecor Gadgets Limited has partnered with Bollywood actress Kriti Sanon for its latest festive campaign, featuring the brand’s television and washing machine ranges. The campaign reflects Cellecor’s focus on reaching more Indian households with accessible technology while building consumer confidence through product value, retail reach and service support.
The campaign features two commercials, each addressing a key part of the consumer’s buying decision. The television film showcases Cellecor’s QLED technology, 4K picture quality, cinematic sound and smart connectivity. The washing machine film along with the features, also focuses on accessibility and the network of service centres, distributors and retail partners that supports the brand across markets, amplifying the larger message of Cellecor’s integrated marketing campaign, ‘Gali Gali Cellecor’. The commercials will roll out across multiple platforms.
The collaboration also reflects a natural alignment between Kriti Sanon’s versatility as an actor and Cellecor’s diverse portfolio of electronics and home appliances, designed to cater to the evolving needs of consumers. Her wide appeal complements Cellecor’s ambition to connect with diverse audiences through accessible technology and relatable brand communication.
Ravi Agarwal, Founder and Managing Director, Cellecor Gadgets Ltd., said,
“At Cellecor, our journey has been driven by a clear purpose: to make technology accessible to more Indians through products that deliver meaningful value. Our collaboration with Kriti Sanon reflects the ambition, perseverance and sense of purpose that have shaped both our journeys. As we continue to strengthen our presence across Tier 2 and Tier 3 markets, we remain focused on evolving consumer needs and aspirations, bringing together affordability, quality and innovation to build a brand that resonates with consumers and earns their trust.”
Building on this vision, Yuvraj Mittall, Managing Director, Adworth Media Pvt. Ltd., said
“Working with Cellecor and Kriti Sanon on these films was a great experience, with a strong synergy between the brand, the talent and our production team. From translating the brief into a visual narrative to bringing out the product features on screen, the process was collaborative and creatively fulfilling. Kriti brought a natural ease and presence to the films, while Cellecor’s clarity of vision helped us shape the execution. Our focus throughout was to create films that are engaging, visually strong and rooted in the product, while ensuring that every element of the production came together seamlessly.”
Sharing her experience of the collaboration, Kriti Sanon said,
“It was a pleasure to collaborate with Cellecor. I appreciate the brand’s focus on making technology accessible to more Indian households and bringing products closer to consumers across diverse markets.”
